Communications Plan

A communication plan often entails developing objectives, strategy, a budget and follow up assessment. Objectives of a communications plan include using it as a tool to effectively communicate with the target audience, to resolve problems, or to maximize opportunities. (No Ratings Yet)

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Planning Your Adwords Strategy

Google Adwords can be a fantastic system if you have a game plan and know the rules. Otherwise, you can burn yourself really really bad. Before you get started, you should have your goals in mind. These goals will help guide your keyword selection as well as your ad text.  (No Ratings Yet)

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Software Marketing Plan

Marketing your software wisely is the key to success. You may have built a program with an amazing framework, an engaging GUI, and practical features, but without applying that careful attention to detail to your marketing campaign; your software could just so easily fall into a pit of obscurity. Construct a software marketing plan for […]

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Three Steps to Advertising Plan Success

When you have a great product, idea, or company, you want to get the word out as soon and as loudly as you can. You want everyone to know that you have or are the best. Doing this requires having a great advertising plan. All great advertising plans are unique in many ways, but coming […]

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Mission Statement

A mission statement is often a gigantic phrase or multiple paragraphs that describe the core purpose of the organization and it’s most valuable goals. However, most of the time it’s quiet boring and an ideal that no one in the company or in the marketplace ever pays attention to or believes. They become pointless marketing […]

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Using Facebook to Connect with Strangers

Facebook has transformed from being a fresh new website that all the cool kids were a part of to a place that everyone and them mom is a member. At last count (July 2010), they were at somewhere around 500million users. This ubiquity brings about a very interesting opportunity. (No Ratings Yet)

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Setting Up a Book Marketing Plan

Once you’ve written a book, whether it’s fiction or nonfiction, if you want it to be read, you need to find readers. Setting up a book marketing plan is essential in order to get your book sold. It can be an aggressive plan to get as many sales as possible, or it can be set […]

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Marketing Strategies of Amazon.com

Amazon.com is obsessed with a fervor to serve consumer and shareholder alike. Since its inception over fifteen years ago, Amazon.com has steadily grown from a burgeoning “dot-com” corporation into a multinational monster, a king in the domain of internet retail. It targets two goals: the satisfaction of a customer and efficient corporate growth. Its marketing […]

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Medical Marketing

The type of medical marketing that you’re planning will depend primarily on what you’re attempting to market. Typically, medical marketing is primarily used to market the following: Medical Devices (No Ratings Yet)

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Marketing Plan Outline

A solid marketing plan is the foundation of a successful business. In addition to serving as a means of organizing the most important elements of the business development process, a marketing plan outline can serve as a tool to highlight projections and costs to potential investors and stockholders. (No Ratings Yet)

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