What Are Elements Of A Marketing Plan?

A marketing plan is generally created for two main purposes and its purpose determines what its contents should be. The first purpose for a marketing plan is to communicate to someone that you’ve given thought to the marketing strategies you’re going to be employing and understand the market you’re going to be participating it. Let’s […]

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What is a Marketing Plan?

A marketing plan can take many different forms. On one edge of the spectrum is simple one page list of various marketing approaches you’d like to try. On the other end is a fully detailed analysis of the market you are participating in, strategies you’ll employ and the tactics for executing these strategies. What type […]

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What Is Viral Marketing?

Viral marketing is a relatively new marketing technique used by businesses of all sizes. It can include word of mouth, but mainly refers to using social networking sites to increase brand awareness or increase sales. It is so termed because the message self-replicates like a virus to be spread to other people. (1)

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Target Market

As a business owner, you absolutely must know who your target market is. These are the people who will use your product or service. Not surprisingly, there are many business owners who cannot easily define their target market. They either assume that everyone is a potential customer, or they just really never gave it any […]

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Unique Selling Proposition

Your unique selling proposition are the reasons that your customers buy from you instead of your competitors.  These are often benefits that your products or services offer to it’s customers but sometimes it’s not limited to just about what your products and services offer. Sometimes it can be the support that you offer or the […]

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Social Media Marketing

Social media marketing provides a way for businesses and non-profit organizations to generate interest in a cause or product. The social media platforms, Facebook and Twitter, are frequently utilized tools often used to expand a particular audience. By strategically utilizing the various social media platforms, an organization or a business can easily grow a following, which […]

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Search Engine Optimization

Search Engine Optimization, or SEO as it’s commonly know, is the art and science of attracting visitors from search engines by ranking highly on their results pages (as known as SERPs). As mentioned above, it’s as much art as it is science. (No Ratings Yet)

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Search Engine Marketing

Search Engine Marketing is one of the leading ways of landing traffic on a website. The overall goal is to get your website at the top of the rankings. There are a lot of different steps to take that will help reach this overall goal and get loads of traffic to your website. Here’s a […]

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Sample Marketing Plan

The following is an example of a traditional marketing plan. If you’re creating a document to present your business to someone else, you can use it as a sample marketing plan and make adjustments as necessary. However, we don’t recommend using it as your main marketing plan as it’s heavy on assumptions and light on […]

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Sales Plan

Who, What, Where, When, Why and How A wise man once said, “The longest journey begins with a single step.” What that wise man left unsaid was that before you begin any journey you have to know where you are going, when you are going to leave and when you plan on arriving, how you […]

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