Product-Market Fit

We’re building a marketing planning and management software. It’s going to be awesome or at least it’s vision of it in my head is awesome. However, so far it hasn’t been used by anyone yet. The primary reason for this is that I’m currently building it while working on a number of other projects for […]

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Product Marketing Plan

When developing a product marketing plan write an outline of your strategy, research the information you need to use, fill in any critical gaps in your outline, then create a report that includes statistical information captured in graphs, charts and tables. This report can now serve multiple purposes. It can be used as a manual […]

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Public Relations

Public relations is about building and preserving the image of a business, organization, or well known person. (1) Referred to as the art of managing communication with the public, it is also about promotion, or improving the visibility of a business. While it can be synonymous with marketing, it is often used to refer to […]

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Pricing Strategies

The task of adopting pricing strategies can be overwhelming for the manager or business owner who does not understand the nuances of selling to a particular market. For many, pricing is a summons to a land of confusion – where there are few, if any, absolutes to confirm that you have chosen the right game […]

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Pay Per Click Advertising

When you perform a search in a major search engine such as Google or Bing, there are two kinds of results that show up. There are the “organic” listings, which are based on the search engine algorithm. There are also the sponsored listings, or advertisements. These advertisements are powered by a methodology referred to as […]

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Network Marketing

Network marketing in today’s world can mean a few different things: Multi-Level Marketing, Networking or Network-Effect Marketing. The one thing they all have in common is they all put people at their center of their focus and leverage the personal relationships that they have with others. Let’s start with MLM. (No Ratings Yet)

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Market Segmentation

Market segmentation is a concept used in marketing and economics to identify subsets of a market. A subset or market segment is a group of customers or businesses that have many things in common and several elements that set them apart from the rest of the market.  (No Ratings Yet)

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Mobile Marketing

Mobile marketing is a new vehicle that is just in it’s infancy. Marketers are just now exploring the best ways to market to people using the millions of cell phones in use. Part of what is heating up the interest in mobile marketing is the explosion of smart phones such as iPhone, Android, Blackberry and Windows […]

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Market Share

A company’s market share is the amount of money in sales the company earns in the industry as compared to how much the entire market has earned as a whole. One way to measure a company’s market share is to divide the company’s sales revenue by the amount that was earned by the entire industry. […]

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4 Core Marketing Responsibilities

For many of our clients, Volcanic plays the role of marketing director and sometimes the entire marketing department. This role usually entails activities that fall into four core responsibilities: Leadership, Sales Support, Promotions & Client/Market Relations. To explore what each of these encompass, checkout the mind map below.  Marketing Responsibilities Mindmap Here’s more details on […]

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