Marketing Strategy

You are starting a new year and want to sell more product, reach more people and remain competitive in your marketplace. Unless you are a large and profitable corporation, you need to concentrate your limited resources in a way that maximizes returns. Marketing Strategy is the process by which a business decides what they are […]

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Marketing Research

Marketing research is about gathering information that will help you make decisions that are grounded in facts, rather than guesses. In today’s internet marketing world, you can do a lot of information gathering using various tools that are available for free or as a premium service. (No Ratings Yet)

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Marketing Ideas

Have promotional items produced and distributed. There are many things out there that can be stamped with your company logo; mouse pads, coffee cups, pencils, tote bags and so on are among the possibilities. These can be given away at special events or simply left around the office for people to see and take. If […]

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Marketing Mix

Marketing mix is a combination of several elements to marketing. These elements include what is commonly referred to as “the four P’s” which are product, price, place and promotion. When these elements are combined it is possible to see the target audience. This is considered the result of carefully mixing the other elements. By combining […]

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Email Marketing

What is email marketing? Email marketing is the a hub of permission marketing in the 21st century. The most common approach to email marketing is one-to-many, where you have a list of people and you’re sending them the similar or slightly customized emails. The type of level customization you’ll be able to do will be […]

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Marketing Consultants

Marketing consultants come in various specialities, knowledge and sizes. Finding someone with the right fit is critical because the wrong person will provide you advice that can lead you astray. When considering bringing on an external marketing expert, there are a few things you should consider: Business experience of the marketer. If they have experience […]

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Loss Leader

A loss leader is a product that retailers put on sale at or below the wholesale price. Pricing an item below cost seems counterintuitive, but the retailers actually have an ingenious strategy here. The point is to drive the sales of other, more expensive items with the promotion of cheaper products. (No Ratings Yet)

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Lean Launch

Mixergy.com has put together a few really excellent Lean Launch Guides that walk you through launching a minimal viable product, figuring out the initial product features and attracting your initial customers. (No Ratings Yet)

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Lead Generation

The general idea of lead generation is to generate leads for the sales team. It’s the first layer of the sales funnel. Now the key is in how you define a lead. Some people sell lists of businesses as lead lists. These lists are nothing more than a directory of different businesses narrowed to maybe […]

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Business Plan Template

Creating a business plan is important for the successful development of your business. It is not only about having a plan to show investors, but it is also a rather essential process in your business planning stages. A well-researched business plan may take many weeks to complete. By taking the time to thoroughly research every […]

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