Internet Marketing

Internet marketing is a set of marketing strategies that almost every business needs to explore when planning our your yearly marketing activities. (No Ratings Yet)

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Eye Tracking

Eye tracking is one of the newer tools that marketers can utilize to determine the effectiveness of an ad campaign or web page design. At its most basic, eye tracking is simply following what the subject is doing with their eyes during a specific interaction or task. Where on the computer screen are they looking? How […]

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Direct Marketing

Direct marketing is widely used as it aims to reach potential buyers through a variety of media such as television, email, direct mail, fliers, promotional ads and letters and on community vehicles such as buses and company trucks. (No Ratings Yet)

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Branding

Branding is possibly the most vague of the marketing responsibilities. Like any business activity, branding needs to be focused on increasing the value of the organization and it’s shareholders and smart marketers do just that. The goal of developing and maintaining a brand is building preference and trust as well as increasing the willingness of […]

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