With all sorts of desktop publishing options these days, many smaller businesses are jumping on the bandwagon by designing and printing their own customized Christmas or holiday season cards rather than purchasing a bulk-produced card. If your business would like to try this approach, here are a few tips to help you in the process.
- Buy some software. Software packages that will help you design all sorts of cards are available at very reasonable prices. The packages often come with impressive selections in graphics and images, so you will have a lot of resources to work with. Another great thing about these software packages is that the instructions take you through each step of the process. Often you can view your progress at any given point, and easily back up one step if you try something and don’t like the look. Having your own software also means that you can save multiple templates of cards to use. This can be especially helpful if your client base is diverse, and you want to create a series of holiday cards that relate to the various industries represented among your customers.
- Read the instructions. One of the undeniable facts about human nature is that we tend to jump in and try to learn as we go. Sometimes that is not the best approach, especially if you are the type who gets upset when things are not perfect the first time. After you load your software, make sure you go through the tutorial that comes as part of the package. Learn how you need to position the card stock in your printer, how to easily flip from outside to inside the card, how to import images that did not come with your software, and how to see a preview of your card before you print. The time spent in familiarizing yourself with the software will help keep your blood pressure under control, as well as move your project along with minimum hassle.
- Don’t forget your company logo. One of the great things about designing your own cards is that you can have your company logo and other identifying graphics included in the finished product. As an example, let’s say your company logo is in the form of a circle. With the use of the software, you can load your logo multiple times as ornaments hanging on a tree, or have a string of your logos connected to function as a garland. Where and how you use your company logo on the card is limited only by your imagination.
- Let your imagination run wild. With your own software, you need not produce a mediocre card. The whole point of designing your own Christmas or holiday cards is so you can send your customer holiday greetings that are exceptional in appearance and not easily duplicated elsewhere. Play around with the software, creating a variety of templates that you can compare and contrast. Keep at it until you find just the right set of elements to make your card something you are truly proud to mail to your clients.
- Come up with your own unique sentiment. Designing your own card also means being able to include a sentiment that is more personal than what you would get as part of a bulk product. Take the type of work you do for your customers into consideration when you write your customized sentiment. For instance, a communications company might refer to helping their client stay in touch with customers. A retail distributor may thank retailers for allowing your company to keep their shelves stocked. Whatever the actual verbiage, make sure it is sincere and says something specific to your customers about how much you value them.
Creating your own Christmas or holiday card design can be a lot of fun. Not only can you be original with the design, but you can easily print as many cards as you need at any given time. There are no worries about having to buy extra to get a discount, or having to place a rush order because you just got in a new client with offices all over the country. Check out card software packages at your local office supply store, and get busy creating.