Whether for creating websites, project proposals, business plans, or even shop windows, design development is one of the most crucial steps that will help you create a product that sells itself through functionality and the ability to send the message that you want your client to hear. Each type of product has certain types of designing styles, but there are certain constants in design development. Here’s how you can learn more about the phases in design development.
- Conceptualization. Before embarking on any type of designing project, start off with a good plan. Conceptualize with your design committee first for the type of approach and style that you think will work best for the product that you are promoting. Identify the product, the audience, and the angle for the design. for instance, if you are designing a website for a certain clothing line, you will need to identify the types of clothing that the brand offers, the demographics of the audience such as the usual age and income bracket which the audience belongs to, and the selling point that is unique to that particular brand – such as competitive prices, for example. From here, you can conceptualize approaches that will work for the design.
- Experimentation. One of the first things that you should know about designing is that it is not a process. This means that you should not limit yourself to just one potential output. As much as possible, create at least three different designs from the theme that you have conceptualized. From these three main choices, you should also create three or more other variations, where you will experiment with design elements such as repetition, typography, color, shading, texture, balance, and contrast. For project proposals and business plans, be sure to map out alternatives in terms of marketing, campaign, and promotions so that your client can choose which one will work best.
- Drafting. Once the best has been chosen from the series of potential designs, the next step is to fill in the details of the selected concept. In the experimental phase, the designs do not have to be detailed. During the drafting phase, however, all the details should be ironed out.
- Assessment. Once the initial draft has been produced, the next step is to implement the product in its beta phase. If you are setting up a web design, for example, you can upload the files and check for bugs and the audience’s initial reaction. The beta phase is one of the most important parts of design development. The beta phase is essential a testing period conducted live. As minor flaws and errors are identified, the design is re-evaluated and patched until the finished product emerges.
When you are confident that the beta phase has been launched successfully, and when all of the minor flaws have been amended, the next step is for you to finalize the project. As long as you follow these steps and keep in mind that the design process is flexible and not simply linear, you should be able to develop effective designs.