You are starting a new year and want to sell more product, reach more people and remain competitive in your marketplace. Unless you are a large and profitable corporation, you need to concentrate your limited resources in a way that maximizes returns. Marketing Strategy is the process by which a business decides what they are selling, target who they are selling to, figure out when and how they will sell their product and then make it happen.
There are a lot of Marketing Strategies that you should consider, but the first thing you should do is take a look at who your are marketing to, why they should buy your product or service and what your budget is for your marketing strategy. Once you have figured that out, you can consider these easy and affordable marketing strategies that can help any business grow.
Use Social Media To Keep Your Customers Involved
No matter what your target demographic is, chances are that a large portion of them use social media everyday. Social media a great way to get feedback, make announcements and interact with your customers. Besides the standards like Facebook and Twitter, there are other social media tools that can help you reach out and connect with your customers. Tumblr is an easy to use and rapidly growing micro-blogging site that can be set-up to automatically send posts to both Facebook and Twitter. Social Media Management software like HootSuite, Seesmic and TweetDeck can help you keep track of everything with ease.
Offer Free Advice To Customers
Start a blog and write about your products, your company and your industry. You are an expert in your field and sharing your knowledge can help boost consumer confidence. Make sure it is well written, updated regularly and you will see an increase in internet traffic to your website.
Take Control Of Your Online Business Directories
If you have been in business even for a short time, you are already all over the internet. Check out your business directories and claim them. When people search for you, they want to find the most up-to-date and accurate information. Start with the big three, Google, Yahoo and Bing, then search for local directories as well.
Learn The Art Of Networking
Not only is it important to make and maintain connections with customers, networking with other businesses can help you grow your company at an alarming rate. Effective joint ventures with other companies can help generate referrals, bring down costs and have the potential for cross-promotions and shared information.
Set A Deadline And Make It Happen
After evaluating what marketing strategy will work best for your business, set a deadline and make it happen. Keep track of statistics along the way and see which marketing strategy is working and which is not. It’s essential that you measure how successful your marketing strategy is and adjust it throughout the year. Do more of what works and is affordable and your business will see the growth that it deserves.