The type of medical marketing that you’re planning will depend primarily on what you’re attempting to market. Typically, medical marketing is primarily used to market the following:
- Medical Devices
- Medical Drugs
- Medical Professional
- Medical Concepts & Ideas
For each of these, there are a few core strategies that most medical marketing teams utilize:
- Search engine marketing
- In Person Visits
- Display advertising
- Public relations
Who To Reach?
Medical marketing is almost always in two different directions: marketing to consumers and marketing to medical professionals. When trying to identify who exactly to reach, you need to identify who is most likely to buy your goods and services.
How & Where To Reach Them?
Once you know who you want to reach, you need to figure out the best ways to reach them. For medical professionals, you might be need understand what they read, what they watch and where the visit.
What To Say?
Once you reach them, how do you get their attention and interest. How? Speak to their pains, fears and desires. Address it in words they prefer.
Why Would They Take Action?
Getting the attention and interest of people is not enough. You need to provide them good reasons to take action now. Urgency is off the essence.