Once you’ve written a book, whether it’s fiction or nonfiction, if you want it to be read, you need to find readers. Setting up a book marketing plan is essential in order to get your book sold. It can be an aggressive plan to get as many sales as possible, or it can be set up on a smaller scale and used to build a modest readership.

First, determine your reader base. Who will read your book? What is their demographic? What do they like to do? Where will you reach them? It’s important to narrow down your potential market to ensure that you don’t waste time, money, and resources on people who would never read your book anyway.

Next, decide what kind of marketing tools you are going to use. Start with a blog. This is a great way to create a home base for potential readers. It’s a place where they can learn more about you and your work for free before they buy your book. Ideally, post to your blog frequently, even before you finish your book.

Networking is very important. When you have your blog, use social networking to find writers in a similar genre to yours and readers who would like your work. Communicate with other people online and in person.

Are you self-publishing or using traditional publishing? If you use a traditional publisher, you will need your book to get accepted. Work with a literary agent to get help finding a publisher. If you don’t want to go this route, you can self-publish, but it will require up front costs and more work on your part.

Have a release date for your book and get readers interested and exciting. Even if it’s your first book, you want them to be eager and anticipating the release. Never stop marketing your book, even when it’s been out for a while. Try to set up book signings, and get interviews online and offline.

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